Chinese people have the habit of reciprocity. When people visit relatives and friends' homes, they will bring gifts to express their respect. When choosing gifts, consumers will generally choose gifts packaged in high-end gift boxes, so as to show that the selected gifts are the most quality. It can be seen that in the design process of high-grade gift box, we must take it seriously, and pay attention to many matters and factors.

只有把礼盒的设计效果达到最完美化才能吸引住消费者的眼球，从而抓住消费者的购买欲望，让高端礼品变得更为热销，能够给厂家创造更高的效益利润。

Only when the design effect of the gift box is most perfect can it attract the attention of consumers, so as to seize consumers' purchase desire, make high-end gifts more popular, and create higher benefits and profits for manufacturers.

高档礼盒是属于高端产品系列的一类设计礼盒，在进行礼盒的设计过程中一定要重点突出礼盒的高端大气上档次的具体特点。选用的礼盒材质也必须是最具品质化的，这样才能更好地彰显出高档礼盒的气派化。

The high-end gift box is a kind of design gift box belonging to the high-end product series. In the process of designing the gift box, we must focus on the specific characteristics of the high-end atmosphere and grade of the gift box. The selected gift box material must also be the most quality, so as to better show the style of high-grade gift box.

如果所选用的礼盒材质是相当普通的，没有很强的质感体现，就会使得礼盒的设计效果显得特别差劲，不能够给人带来高端化的设计印象，这样也不能迎合消费者对高端礼盒的具体需求，从而会产生一系列的不利影响。因此我们在设计高档礼盒时一定要紧紧围绕高端这一设计名词而展开设计，否则很容易出现文不对题的情况。让消费者觉得高档礼盒只是徒有虚名，并没有具有任何的实际运用表现。

If the selected gift box material is quite ordinary and does not have a strong sense of texture, the design effect of the gift box will be particularly poor, which can not bring people a high-end design impression. In this way, it can not meet the specific needs of consumers for high-end gift boxes, which will have a series of adverse effects. Therefore, when designing high-end gift boxes, we must closely focus on the design term of high-end, otherwise it is easy to get off the topic. Let consumers feel that the high-end gift box is just a false name and does not have any practical application performance.

在选择高档礼盒的图形设计时我们也要有所注意，所选择的图案一定要与具体的产品相挂钩，而不是出现挂羊头卖狗肉的情况。如果礼盒当中装有的是月饼这种产品的话，就要在图案上选用月饼的图形。

We should also pay attention to the graphic design of high-end gift boxes. The selected patterns must be linked to specific products, rather than hanging sheep's head and selling dog meat. If the gift box contains the product of moon cake, the pattern of moon cake should be selected.

而如果礼盒当中装的是酒的话，那就要在图案设计上选用酒的具体图形。另外高档礼盒所选用的文字设计也要具有大方简约的特点，文字设计不能太过繁琐，否则很容易引起消费者的反感，要尽量简洁明了化。

If the gift box contains wine, the specific graphics of wine should be selected in the pattern design. In addition, the text design selected by the high-end gift box should also have the characteristics of generosity and simplicity. The text design should not be too cumbersome, otherwise it is easy to arouse the disgust of consumers, and should be concise and clear as far as possible.

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