与过去相比，顾客的购物方式发生了很多变化。除了在商店购物外，他们还将继续在网上购买食物。那么，当顾客以不同的方式购物时，如何才能吸引他们的注意力呢？品牌必须考虑到食品包装的各种要素，例如从品牌的产品宣传到产品的吸引力，再到食品包装的节能环保。

Compared with the past, many changes have taken place in the way customers shop. In addition to shopping in stores, they will continue to buy food online. So, when customers shop in different ways, how can they attract their attention? Brands must take into account various elements of food packaging, such as product publicity, product attractiveness, and energy conservation and environmental protection of food packaging.

在食品零售市场，包装盒相当于品牌的广告牌。随着许多城市的生活节奏越来越快，品牌在销售食品时必须迅速吸引潜在客户的注意力以提升品牌。品牌可以通过不同的方式做到这一点。一般来说，食品品牌会立即展示他们的品牌。例如，在食品包装盒内包装印刷相关品牌的标志、名称或颜色等。再通过包装加工技术突出其信息含量，达到了营销推广品牌的实际效果。

In the food retail market, the packaging box is equivalent to the brand billboard. As the pace of life in many cities becomes faster and faster, brands must quickly attract the attention of potential customers when selling food to improve the brand. Brands can do this in different ways. Generally speaking, food brands will show their brands immediately. For example, the logo, name or color of the relevant brand shall be printed in the food packaging box. Then through packaging processing technology to highlight its information content, to achieve the actual effect of marketing and brand promotion.

品牌是设计过程的关键部分。食品包装盒的整体设计和广告设计都可以增加产品的销量。将这两个要素结合起来，可以大大提高货架上的食物的优越性，从而增加产品的曝光度。

Brand is a key part of the design process. The overall design and advertising design of food packaging boxes can increase the sales of products. The combination of these two elements can greatly improve the superiority of food on the shelf, thus increasing the exposure of products.

食品包装盒不仅要对食品进行细致的包装，还要有很强的防御性。食品的包装和储存有一定的规定。例如，对于一些冷冻食品，不仅要冷藏，而且要尽可能阻断产品与气体的接触。因此，对于这类食品，包装和餐具应密封。原材料具有良好的性能和在较低温度下的良好性能。对于饼干等一些易碎食品，礼盒应具备防摔、防压的特点。

The food packaging box should not only carefully package the food, but also be highly defensive. There are certain regulations on food packaging and storage. For example, for some frozen food, it is not only necessary to refrigerate, but also to block the contact between the product and the gas as much as possible. Therefore, for this kind of food, the packaging and tableware should be sealed. Raw materials have good performance and good performance at low temperature. For some fragile foods such as biscuits, the gift box should have the characteristics of falling proof and pressure proof.

此外简约设计流行了很多年了，且一直没有消退的迹象。尽管它可能有点过于抽象，但保持简单可以将重要的信息传递出来。困难的部分则是找到能够让普通人也一眼能看出的商品特征，并形象的将其表现出来。如果你能做到用少量或者压根不用文字就能让人认出包装里面是什么商品，那你就成功了。

In addition, simple design has been popular for many years, and there has been no sign of fading. Although it may be a bit too abstract, keeping it simple can convey important information. The difficult part is to find the commodity features that ordinary people can see at a glance and show them vividly. If you can make people recognize what is in the package with little or no words, you will succeed.

创造性的造型和材料也很重要，比如将你的零食放在树洞里，将果汁放到竹节里——这样一下子就和传统包装区隔开来，而且独特的包装也会成为商品的卖点之一，甚至都不需要文案的大力宣扬，就能让你的商品人尽皆知。

Creative modeling and materials are also very important. For example, put your snacks in the tree hole and fruit juice in the bamboo section. In this way, it will be separated from the traditional packaging area. Moreover, the unique packaging will also become one of the selling points of the goods. Even without the strong publicity of the copywriter, you can make your goods known to everyone.

作为食品制造商，您需要在不断变化的食品环境中为您的产品提供合理的包装，才能更好的吸引到消费者们，您可以关注我们的网站www.katc3.com，了解更多信息！

As a food manufacturer, you need to provide reasonable packaging for your products in the changing food environment in order to better attract consumers. You can follow our website www.sdynbz COM, learn more!