做外卖的越来越多，用外卖的客户也是越来越多，竞争越来越大。我们知道，菜品的质量和新鲜感对复购留存具有重要作用。两者都是通过提升顾客的消费体验，从而实现顾客留存的目的。说到顾客的消费体验，就不得不提到一个经常被店铺忽略，但顾客格外重视的因素--一次性外卖打包盒（外卖颜值）。

　　More and more people are making takeout, and the number of customers using takeout is also increasing, with increasing competition. We know that the quality and freshness of dishes play an important role in retaining repeat purchases. Both aim to retain customers by enhancing their consumption experience. When it comes to the consumer experience of customers, it is necessary to mention a factor that is often overlooked by stores, but customers attach great importance to - disposable takeaway packaging boxes (takeaway appearance).

　　在饿了么、美团等外卖配送平台的评价体系中，包装评分是单独的一项指标。这是因为包装的优劣，直接关系到餐品在配送过程中热量的流失程度、质量和风味的保存程度。

　　In the evaluation system of food delivery platforms such as Ele.me and Meituan, packaging rating is a separate indicator. This is because the quality of packaging directly affects the degree of heat loss, quality, and flavor preservation of the food during delivery.

　　然而，我们发现，很多外卖店铺为了降低成本，使用的都是质量较为一般的包装。这便导致在配送过程中，即使配送人员尽量小心，洒落汤汁、包装变形等情况仍然经常发生，这不仅影响了顾客的消费体验，降低他们复购的可能性，也会给店铺带来差评，影响店铺的排名。

　　However, we have found that many food delivery stores use packaging with average quality in order to reduce costs. This leads to frequent incidents during the delivery process, even if delivery personnel try their best to be careful, such as spilling soup and packaging deformation. This not only affects the customer's consumption experience and reduces their likelihood of repurchase, but also brings negative reviews to the store, affecting its ranking.

　　现在大多数外卖店铺使用的包装，都以普通的或者廉价的打包盒为主。这种打包盒虽然能够盛装食物，但在保护菜品、保持温度和提升颜值等方面的作用却不尽人意。与专门设计和私人订制的一次性外卖打包盒盒有很大差距。

　　Nowadays, most food delivery shops mainly use ordinary or inexpensive packaging boxes. Although this packaging box can hold food, its effectiveness in protecting dishes, maintaining temperature, and enhancing appearance is not satisfactory. There is a significant difference between disposable takeaway packaging boxes that are specially designed and custom-made.

　　壹诺包装设计师认为，优质的外卖产品包装，至少能为店铺带来以下三大好处（壹诺包装有专门的设计部，专注设计+生产的整体解决方案）：

　　The designer of Yino Packaging believes that high-quality takeout product packaging can bring at least three major benefits to the store (Yino Packaging has a dedicated design department that focuses on the overall solution of design and production):

　　（1）提升菜品颜值，更多新客户

　　(1) Enhance the appearance of dishes and attract more new customers

　　作为菜品的一部分，优质的包装可以装点菜品的颜值，给顾客留下良好的第一印象，最终提升顾客的消费体验。

　　As a part of the dish, high-quality packaging can enhance the appearance of the dish, leave a good first impression on customers, and ultimately enhance their consumption experience.

　　（2）保证菜品质量，更多回头客

　　(2) Ensure the quality of dishes and attract more repeat customers

　　让菜品在外卖配送的过程中，减少汤汁洒落的情况，还能保持菜品的温度和味道，使外卖餐品也拥有不逊于堂食的质量，赢得顾客的好感。

　　Reduce the spillage of soup during the delivery process of food delivery, while also maintaining the temperature and taste of the dishes, so that the quality of food delivery is not inferior to that of dine in, and win the favor of customers.

　　（3）树立品牌形象，更好竞争力

　　(3) Establishing brand image and enhancing competitiveness

　　精美的包装，更容易体现店铺对待顾客的认真态度和其整体风格，尤其是使用现在提倡的环保材料，高颜值包装和网红包装等，能够在让顾客更加放心的同时，充分展现店铺的社会担当，有助于外卖店铺树立品牌形象，提高品牌影响力。

　　Exquisite packaging is more likely to reflect the store's serious attitude towards customers and its overall style, especially with the use of environmentally friendly materials, high aesthetic packaging, and internet celebrity packaging that are now advocated. This can not only reassure customers but also fully demonstrate the store's social responsibility, helping the food delivery store establish its brand image and improve brand influence.

　　本文由 一次性外卖打包盒 友情奉献.更多有关的知识请点击 //www.katc3.com    真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is dedicated to the friendship of disposable takeaway packaging boxes. For more related knowledge, please click //www.katc3.com Sincere attitude. We will provide you with comprehensive service. We will gradually contribute more relevant knowledge to everyone. Stay tuned