1. Safety protection of gift box

任何产品都应将安全放在第一位。精巧礼品在包装规划时，应当依据所包装礼品的属性来考虑储藏、运送、展销、携带以及运输等方面的安全与实用问题。不同礼品的包装或许需要不同的包装材料，这需要依据包装材料和礼品的属性双方面来决定，特别还要留意礼品的防潮、防震、防压、防漏等问题，要保证礼品在任何情况下都完好无缺。

Any product should put safety first. In the packaging planning of exquisite gifts, the safety and practical problems of storage, transportation, exhibition, carrying and transportation should be considered according to the properties of the packaged gifts. The packaging of different gifts may need different packaging materials, which needs to be determined according to the properties of packaging materials and gifts. In particular, we should pay attention to the moisture-proof, shockproof, pressure proof, leak proof and other issues of gifts, so as to ensure that the gifts are intact in any case.

2.礼盒包装要人性化

2. The package of gift box should be humanized

好的包装盒设计有必要习惯礼品的贮藏、运送、展销以及顾客的带着与开启等。所以，在礼品盒规划时有必要要使盒型结构的比例合理、结构严谨、造型精巧，要突显出盒型的形状与材质美、对比与和谐美、节奏与韵律美，力求达到礼品盒的盒型结构功能齐全、外形精巧，然后适应生产、出售乃至使用。常见的礼品包装盒结构主要有手提袋式、悬挂式、开放式、开窗式、封闭式或几种形式的组合等。

Good packaging box design is necessary to get used to the storage, transportation, exhibition and sale of gifts, as well as the carrying and opening of customers. Therefore, in the planning of gift box, it is necessary to make the box structure reasonable proportion, rigorous structure and exquisite shape, highlight the beauty of shape and material, contrast and harmony, rhythm and rhythm of the box, and strive to achieve the box structure function complete, exquisite shape, and then adapt to production, sale and even use. The common structure of gift box mainly includes bag type, hanging type, open type, open window type, closed type or combination of several forms.

3.礼品盒要具有促销的功能

3. The gift box should have the function of promotion

一个好的礼品，它的包装盒设计可以起到对一件礼品起到宣传促销的效果。礼品包装盒要有吸引广大顾客的视野而且要有激发起顾客的购买欲望，还要充分展示礼品，要减少顾客对内在礼品的猜忌，使用透明的包装盒是个不错的选择，这样也可以满足顾客多元化的需求。

A good gift, its box design can play a promotional effect on a gift. The gift box should have the vision to attract the majority of customers, stimulate the customers' desire to buy, fully display the gifts, and reduce the customers' suspicion of internal gifts. Using transparent box is a good choice, which can also meet the diversified needs of customers.

4.包装盒要环保

4. The packing box should be environmentally friendly

环保是每个产品都有必要考虑到的问题，礼品包装盒在考虑美观又有用的同时，还要考虑到环境问题。只要不损坏人的身体健康，不污染环境的礼品盒才能成为顾客最终的挑选。

Environmental protection is a necessary consideration for every product. The gift box should not only be beautiful and useful, but also consider the environmental problems. As long as it does not damage people's health and does not pollute the environment, the gift box can become the final choice of customers.

5.包装盒具有艺术感

5. The packing box is artistic

艺术价值高的产品要更容易招引顾客的眼球，给顾客带来美感，获得顾客的青睐。重视外观的同时也要重视内容，包装规划的要点是环绕产品进行推演规划，所以要从包装上突显出礼品的特征，并将这个特征经过艺术的形式传达给顾客。

Products with high artistic value should attract customers' attention more easily, bring aesthetic feeling to customers, and win customers' favor. Pay attention to the appearance, but also pay attention to the content. The key point of packaging planning is to carry out deduction planning around the product, so we should highlight the characteristics of the gift from the packaging, and convey the characteristics to the customers through the artistic form.