餐盒包装设计如何符合商家需求
来源:www.katc3.com 发布时间:2023-07-18 浏览次数:122
1、环保设计的外卖餐盒多采用塑料材质制成,塑料一般存在不易降解的问题。制作外卖餐盒首先要解决这个问题,选择环保可降解材料。包装设计公司表示,目前市面上的植物纤维餐盒和树叶餐盒非常受欢迎,值得推广。
1. Environmentally designed takeout lunch boxes are mostly made of plastic materials, which generally have the problem of not being easily degraded. The first thing to solve when making takeout lunch boxes is to choose environmentally friendly and biodegradable materials. The packaging design company stated that the plant fiber lunch boxes and leaf lunch boxes currently on the market are very popular and worth promoting.
2、结构改进后的传统外卖餐盒普遍存在密封性差、容易变味等问题。要克服这个问题,改进包装箱的结构。在包装箱盖上安装紧固件可以提高密封性。也可以在包装箱上开槽。这样,把不同的菜放在不同的槽里,就可以避免味道混合。
2. Traditional takeout boxes with improved structure generally have problems such as poor sealing and easy odor change. To overcome this problem, improve the structure of the packaging box. Installing fasteners on the packaging box cover can improve sealing. Slots can also be made on the packaging box. In this way, placing different dishes in different slots can avoid mixing flavors.
3、餐盒创新统一的饭盒,既没有美感,又缺乏特色。这样的箱子设计是不够的。在设计外卖盒时应该融入企业文化特色,只有创新、有个性,才能有辨识度。
3. The innovative and unified lunch box lacks both aesthetic appeal and distinctive features. This box design is not enough. When designing takeout boxes, it is important to incorporate the characteristics of corporate culture. Only with innovation and individuality can there be recognition.
4、在安全价值瘟疫流行的当下,客户对外卖餐盒有了更多的安全性要求。外卖往往不是直接送到顾客手里,而是放在某个固定的地方,如小区门口、宿舍楼下等,且呈密集现象。在这种情况下,对外销售包装的质量要求更高。包装精良的销售,在视觉安全卫生的同时,还能防尘防雨,让顾客感知良好。
4. In the current pandemic of safety value, customers have more safety requirements for selling food boxes to the public. Delivery is often not delivered directly to customers, but rather placed in a fixed place, such as at the entrance of a residential area or under a dormitory building, and is densely packed. In this case, the quality requirements for external sales packaging are higher. Well packaged sales not only ensure visual safety and hygiene, but also prevent dust and rain, making customers feel good.
5、外卖餐盒包装,便于包装。在离店高峰期也能快速打包,节约时间。包装效率,在任何包装环节中,降低效率的都会降低盈利能力。看起来华丽的包装流程很繁杂,有些会影响吃饭的速度。因此,好的外卖包装兼顾功能和效率。例如,米饭,把米饭和分成小份的菜分别放进箱子里,不仅可以提高准确度,还可以给客人带来很好的体验。而且,也可以事先准备,每一盒都非常有效率。
5. Delivery box packaging for easy packaging. It can also be quickly packaged during peak check-out hours, saving time. Packaging efficiency, in any packaging process, reducing efficiency will reduce profitability. The seemingly luxurious packaging process is very complicated, some of which can affect the speed of eating. Therefore, good takeout packaging balances functionality and efficiency. For example, placing rice and divided dishes in separate boxes can not only improve accuracy but also provide customers with a great experience. And, you can also prepare in advance, each box is very efficient.
6、品牌价值差异化,让顾客一下子记住你。顾客选择某个品牌时,可能没有在实际商店消费过。在这种情况下,餐盒包装就像是“行走的品牌”,别致的设计让顾客更好地区别于其他品牌。同时,干净大方的包装能增加顾客的胃口和购买欲望。
6. Differentiate brand value and make customers remember you at once. When customers choose a certain brand, they may not have consumed it in the actual store. In this case, the packaging of the lunch box is like a "walking brand", with unique design that allows customers to better differentiate themselves from other brands. Meanwhile, clean and generous packaging can increase customers' appetite and purchasing desire.
7、再利用价值“再利用”带来二次曝光。事实上,只要外卖餐盒包装足够干净,能满足使用方便的要求,消费者就愿意再利用,用完即丢,主动进行二次宣传,而不是造成资源浪费。
7. Reuse value "Reuse" brings secondary exposure. In fact, as long as the packaging of the takeout lunch box is clean enough to meet the requirements of convenient use, consumers are willing to reuse it, throw it away immediately after use, and actively promote it again, rather than causing resource waste.
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