Compared with blister boxes, food packaging cartons are environmentally friendly, because paper things are easy to be degraded and will not pollute the environment, while plastic things are difficult to be degraded and will pollute the air and environment. Therefore, carton packaging is relatively dominant in this regard.

从吸塑包装厂的市场角度看胶盒包装设计的特点及要求

Characteristics and requirements of plastic box packaging design from the market perspective of blister packaging factory

从逛超市说起，家长们带上孩子去超市，推起一辆小车，悠悠地走在琳琅满目的货架间，左顾右盼，不时从货架上取下件商品，看中了就往小车中一丢，继续往前行。不一会，小车上的商品越积越多，孩子们抱着心爱的玩具、糖果的喜悦之情也越来越高，这时家长们的负担却似乎也因喜悦反而减轻了不少。难怪上超市购物，在很多成人和孩子们的心目中，就变成“逛’超市了。

Starting from shopping in the supermarket, parents take their children to the supermarket, push up a car, walk leisurely among the dazzling shelves, look left and right, take down a commodity from the shelf from time to time, throw it into the car and move on. After a while, there were more and more goods on the car, and the children were more and more happy with their beloved toys and candy. At this time, the burden of parents seemed to be reduced by joy. No wonder shopping in the supermarket has become "shopping" in the eyes of many adults and children.

可是在这种悠闲的背后，超市的经理们和商品制造厂的老总们却不轻松。他们正密切注视着商品从货架上消失的快慢。超市经理们的原则较简单：快出快进，多出多进。对生产商来说，必须在同类商品中作比较，找原因，就不那么简单了。销得慢是内在质量差?价格偏高?不合时尚?很有可能，但并不尽然。有时，甚至经常是质优价廉的不一定畅销，倒是漂亮悦目的“巧打扮”者先成婚。

But behind this leisure, the managers of supermarkets and the bosses of commodity manufacturers are not relaxed. They are watching closely how quickly goods disappear from the shelves. The principle of supermarket managers is relatively simple: fast out, fast in, more out, more in. For manufacturers, it is not so simple to compare similar goods and find the reason. Is slow sales due to poor internal quality? High price? Out of fashion? It's possible, but not necessarily. Sometimes, even those with high quality and low price may not sell well, but those with beautiful and pleasant "smart dress" get married first.

逛超市的消费者固然不乏“有的而来”者，可是更多的是“即兴”采购者。他们只是在“逛”的过程中，偶尔为货架上某一商品的外观所吸引，产生了“爱不释手”，或‘跃跃欲试”的欲望，于是就随手把它丢入小车内。在这一瞬间，商品外包装所起的作用，犹如相亲时对方的外表气质是很有决定性影响的第一印象那样。

Shopping in supermarkets is no lack of "some come" consumers, but more are "improvised" buyers. In the process of "shopping", they are occasionally attracted by the appearance of a commodity on the shelf, and have a desire to "love it" or "be eager to try", so they throw it into the car. At this moment, the function of the outer packaging of goods is like the first impression that the appearance and temperament of the other party are very decisive during a blind date.

维也纳消费动机研究所曾对欧洲一些国家20~60岁的消费者进行过数百人次的调查，该所的卡玛辛博士归纳说：“看来，顾客们买的几乎是包装盒及包装上的图文信息”。耀眼的色彩、别致的造型、醒目的标志，这就是商品外包装在促销中取胜的诀窍。

The Vienna Institute of consumer motivation has conducted hundreds of surveys on consumers aged 20-60 in some European countries. Dr. kamasin of the Institute concluded: "it seems that customers buy almost packaging boxes and graphic information on packaging". Dazzling colors, unique shapes and eye-catching signs are the key to winning the promotion of commodity outer packaging.

关于纸盒模切版制作技术的变革与走向

On the change and trend of carton die cutting plate making technology

近20年来，为了适应现代包装的需要，纸盒模切版的结构及其制版技术都发生了重大变革

In recent 20 years, in order to meet the needs of modern packaging, the structure of carton die-cutting plate and its plate making technology have undergone significant changes