The production process of gift box packaging is complex, including: customers reach production intention → communicate with customers to reach design intention → design (structural design and decoration design) → customers determine design scheme → determine proofing scheme → proofing → customers determine samples → place orders → production review → material ordering → printing → post press processing → blanking → forming → mounting → packaging and warehousing → delivery → collection → customer maintenance, Any problem in any link will lead to the re production of gift box packaging.

结构设计

Structural design

在商品经济日益发达的今天，商品包装以其精美的外观，增强了商品的形式感与美观度。因此，包装设计成为现代商品管理营销的重要环节。然而，大多数设计师在进行包装设计时，往往将大量精力投入在包装的色彩与图形图案上，却忽略了包装设计中另外一个重要的审美因素——结构。

In today's increasingly developed commodity economy, commodity packaging enhances the sense of form and beauty of commodities with its exquisite appearance. Therefore, packaging design has become an important part of modern commodity management and marketing. However, most designers often put a lot of energy into the color and graphics of packaging design, but ignore another important aesthetic factor in packaging design - structure.

结构是包装的骨架，一个和谐的结构本身就存在美感，失去了结构意义的包装就会缺乏生命力。结构直接决定了包装是否坚固耐久，同时也关系到包装的生产制造、加工工艺和经济成本等，对包装的经济效益和艺术效果都有很大影响。

Structure is the skeleton of packaging. A harmonious structure itself has aesthetic feeling. Packaging without structural significance will lack vitality. The structure directly determines whether the packaging is firm and durable. At the same time, it is also related to the manufacturing, processing technology and economic cost of packaging, which has a great impact on the economic and artistic effect of packaging.

根据印刷工作经验，在对礼盒包装进行结构设计时，需要考虑如下问题：

According to the printing experience, the following problems need to be considered in the structural design of gift box packaging:

①商品的档次定位，主要涉及包装的造型设计和材料选择等，在同等档次商品包装中，应保证选择的材料为经济实惠，且绿色环保;

① The grade positioning of goods mainly involves the modeling design and material selection of packaging. In the packaging of goods of the same grade, it should be ensured that the selected materials are economical and environmentally friendly;

②商品的特性和附件，主要涉及包装的盒型设计和内衬选择等;

② The characteristics and accessories of goods mainly involve the box design of packaging and the selection of lining;

③满足包装的基本要求;

③ Meet the basic requirements of packaging;

④相应的包装测试，保证包装具有一定强度，足以保护内装商品;

④ Corresponding packaging tests shall be carried out to ensure that the packaging has a certain strength and is sufficient to protect the inner goods;

⑤尽量使包装满足机械化或半机械化生产。

⑤ Try to make the packaging meet mechanized or semi mechanized production.