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分析外卖打包袋包装的重要性
来源:www.katc3.com 发布时间:2022-05-31 浏览次数:122
虽然外卖的核心是食物,但外卖袋的包装也很重要。如果门店的外卖袋过于“马虎”,会给消费者留下不好的印象,消费者可能不会重复。关心。今天小编就给大家讲讲外卖打包袋的重要性。
Although the core of takeout is food, the packaging of takeout bags is also very important. If the delivery bag in the store is too "sloppy", it will leave a bad impression on consumers, and consumers may not repeat it. care Today, Xiaobian will tell you about the importance of takeout bags.
随着越来越多的APP问世,外卖行业的发展可以说是非常迅猛。给日常生活带来的诸多变化之一就是可以随时随地方便地点餐,包括午餐、加班餐甚至下午茶。通过手机APP下单后,从外卖员手中接过各式各样的外卖包,几乎成了人们现代生活的日常打卡。
With the advent of more and more apps, the takeout industry has developed very rapidly. One of the many changes brought to our daily life is that we can conveniently place meals anytime, anywhere, including lunch, overtime meals and even afternoon tea. After placing an order through the mobile app, you can receive all kinds of takeout bags from the takeout clerk, which has almost become the daily clock in people's modern life.
于是,外卖成为餐饮行业激烈竞争的延伸。在传统的餐饮消费过程中,除了菜品、口味等硬性选择外,餐厅的装修风格和服务水平是我们选择餐厅的重要指标。这种主导特征通常被认为代表了餐厅的个性和品质,价值取向以一种隐喻的方式,它们就像某种交互界面,是商店与消费者之间沟通的一个步骤。它可能不是必需的技能,但它定是高级技能之一。
As a result, takeout has become an extension of the fierce competition in the catering industry. In the process of traditional catering consumption, in addition to the hard choices of dishes and tastes, the decoration style and service level of the restaurant are important indicators for us to choose the restaurant. This dominant feature is usually considered to represent the personality and quality of the restaurant. In a metaphorical way, they are like some kind of interactive interface, which is a step of communication between stores and consumers. It may not be a required skill, but it must be one of the advanced skills.
在外卖业务中,外卖打包袋做到了这一点:尽管外卖因素不可控,但愉快的外卖体验通常始于令人印象深刻的包裹。对于大部分外卖商家来说,保证外卖包装的功能性还是必要的。有调研证明,外卖用户对用餐品质有较高需求,餐品变形、洒漏都会影响用户的用餐体验,而包装品质与餐品的复购率呈正相关。
In the takeout business, the takeout bag does this: Although the takeout factors are uncontrollable, the pleasant takeout experience usually begins with an impressive package. For most takeaway businesses, it is necessary to ensure the functionality of takeaway packaging. Research has proved that takeout users have a high demand for meal quality. The deformation and leakage of meals will affect users' dining experience, and the packaging quality is positively correlated with the repurchase rate of meals.
外卖打包袋
精致美观的包装容易吸引人们的眼球,特别受到文艺可爱的妹子们的喜爱。尤其是在包装上还应突出店铺的logo,可以在吸人眼球的同时,加深记忆从而达到宣传品牌的效果。这款包装的设计运用了动物图案,活泼灵动,可爱非常,使其在视觉上与传统外卖包装区分开来,特立独行,令人过目不忘。
Exquisite and beautiful packaging is easy to attract people's attention, especially loved by the artistic and lovely girls. In particular, the logo of the store should be highlighted on the packaging, which can attract people's attention and deepen their memory, so as to achieve the effect of promoting the brand. The design of this package uses animal patterns, which are lively and cute, making it visually different from the traditional takeaway packaging. It is unique and memorable.
要注意打包方式一款外卖在包装上可以发挥很大的想象,从用户的角度出发,用心体会客户用餐时的便利,可以让自己的店铺因“贴心”而胜出。另外,很多外卖用的是塑料袋而不是纸袋子。因为纸袋子不能摞起来放,这样店内码放的空间更大,提高平效。配送小哥的箱子也能放的更多,同时也提高了配送员的效率。
Pay attention to the packaging method. A takeout can play a big role in the packaging. From the perspective of users, you can carefully experience the convenience of customers' meals, so that your own store can win because of "caring". In addition, many takeouts use plastic bags instead of paper bags. Because the paper bags can not be stacked, so the store has more space to store the code and improve the flat efficiency. The delivery boy can also put more boxes, which also improves the efficiency of the delivery staff.
在食物做好等待外卖员的过程中,由于存放手段的不同,送至顾客时的口感也将不同,所以为了保证口感要注重食物的特性,从而选择适宜的材质。比如包子馒头这类面食,用透气的包装可以防止软塌;且保温和保凉也要考虑进来,对待不同的单品,不同的材料以及密封性,有时甚至要用不同的方法。
In the process of waiting for the takeaway, due to different storage methods, the taste of food delivered to customers will also be different. Therefore, in order to ensure the taste, we should pay attention to the characteristics of food and select appropriate materials. For example, steamed buns and other pasta can prevent soft collapse with breathable packaging; In addition, heat preservation and cool preservation should also be taken into account. Different single products, different materials and sealability should be treated, and sometimes even different methods should be used.
分析外卖打包袋包装的重要性就到这里了,您可以关注我们的网站www.katc3.com,定制您所需要的产品!
That's all for analyzing the importance of takeout bags. You can follow our website www.sdynbz COM, customize the products you need!
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