在食品行业，包装设计更是显得非常重要，它对于相关食品的销售和市场占有率都有较大的关联。所以在设计食品包装的时候要注意：在设计中更多的体现出食品的相关特点;可以通过不同的设计手段来提高人们对于产品的关注。

In the food industry, packaging design is particularly important as it is closely related to the sales and market share of related foods. So when designing food packaging, attention should be paid to: reflecting more of the relevant characteristics of the food in the design; People's attention to products can be increased through different design methods.

1、文字

1. Text

一般出口到国外的食品可以用传统色彩的艺术来呈现，在国内销售的产品可以用字体改变来处理的。一般情况下绿标，绿色食品名称文字，品名生产厂家容量的一些文字都在主要画面上，还有一些文字资料多编排在包装的侧面或者背面。

Generally, food exported to foreign countries can be presented using traditional color art, while products sold domestically can be processed using font changes. In general, the green label, green food name text, and some text about the manufacturer's capacity are displayed on the main screen, and some text materials are mostly arranged on the side or back of the packaging.

2、图形图案

2. Graphic pattern

图形图案在食品设计包装中也是最重要的一环，包装中的图形图案往往占据包装大部分的画面甚至占据了整个图面。作为设计就是要把整体的内在外在东西表现出来，以视觉的形式把更多的信息让购买者知道。

Graphic patterns are also the most important part of food design and packaging, as they often occupy most of the packaging image or even the entire surface. As a design, it is necessary to express the overall internal and external things, and visually convey more information to buyers.

3、色彩

3. Color

颜色是美化产品的一个重要因素，包装颜色的运用是和整个画面设计紧紧相关的。设计者要研究消费者习惯和爱好，来丰富包装的视觉效果和影响消费者购买的欲望。

Color is an important factor in beautifying products, and the use of packaging colors is closely related to the overall visual design. Designers need to study consumer habits and preferences to enrich the visual effects of packaging and influence consumer purchasing desires.