轻食外卖商家定位中高端消费群体，点餐的也多为年轻人，所以吸引人的外卖包装，也是影响门店销量的重要因素之一。 在外卖盒上增加图案、图形和色彩等文化元素，在视觉上给予消费者最直观的冲击，进而增强消费者对品牌的认同感，能够让顾客自发好评！相反，低成本、价位不匹配的包装会使消费者觉得不值这个价，降低消费体验感，最终损失消费用户。

Light food delivery businesses are positioned as a mid to high end consumer group, with young people ordering their meals. Therefore, attractive delivery packaging is also an important factor affecting store sales. Adding cultural elements such as patterns, graphics, and colors to takeaway boxes can provide consumers with the most intuitive visual impact, thereby enhancing their sense of brand identity and encouraging customers to spontaneously give positive reviews! On the contrary, packaging with low cost and price mismatch will make consumers feel that it is not worth the price, reduce the consumer experience, and ultimately lose consumer users.

轻食打包盒的标准有：

The standards for light food packaging boxes include:

第一：材质安全，无异味，易于搅拌沙拉，实用性强

Firstly, the material is safe, odorless, easy to stir salad, and highly practical

外卖包装是用来盛装食物的，那就要尽最大的可能保证食物的口味和堂食体验一样，商家选择的包装是否安全、实用等，这些都是顾客在点外卖的时候所考虑的问题。只有从顾客角度考虑，保证餐品的质量，提升就餐体验，才能让用户满意、放心、才能增加回头客，提升复购率。

Takeout packaging is used to hold food, so it is important to ensure that the taste and dining experience of the food are the same as possible. Whether the packaging chosen by the merchant is safe, practical, etc. are all issues that customers consider when ordering takeout. Only by considering from the perspective of customers, ensuring the quality of meals, and improving the dining experience, can we satisfy and reassure customers, increase repeat customers, and improve repurchase rates.

常见的两种材质有:牛皮纸和磨砂塑料，规格一般是：500毫升或者1000毫升。（黄白绿轻食的轻食打包盒就是：牛皮纸材质，500毫升和1000毫升搭配的双碗系列）

The two common materials are kraft paper and frosted plastic, with specifications generally being 500ml or 1000ml. The yellow, white, and green light food packaging box is made of kraft paper material and comes in a double bowl series with 500ml and 1000ml portions

第二：成本与客单价相匹配

Secondly, match the cost with the unit price per customer

一般轻食店的包装成本，基本上控制在平均客单价5%以内，若高于这个范围就会增加门店的成本负担，商家的毛利润会受到很大影响。所以，商家要在这个预算内，尽可能提升顾客的就餐体验感。

The packaging cost of general light food stores is basically controlled within 5% of the average unit price per customer. If it is higher than this range, it will increase the cost burden of the store and greatly affect the gross profit of the merchant. So, businesses should strive to enhance customers' dining experience as much as possible within this budget.

第三：包装盒美观有质感，消费者体验感好

Thirdly, the packaging box is aesthetically pleasing and textured, providing a good consumer experience

外卖包装的颜值，合理的色彩搭配、时尚的包装风格、吸引人的外卖包装造型、个性化的文案等，这些因素对提升消费者体验有着极大的作用。

The appearance of takeaway packaging, reasonable color matching, fashionable packaging style, attractive takeaway packaging design, personalized copywriting, and other factors have a great impact on enhancing consumer experience.

当然，说了这么多，外卖最核心的肯定还是菜品本身，所以只要店铺菜品本身的口味不错，然后再相对提高一点包装的设计感和细节之后，你就会明显发现好评里会时不时有关于包装的一些正面评价，并且随着时间的推移，这些评价会逐渐提高店铺的下单转化率和评分。

Of course, after all that has been said, the core of takeaway is definitely the dishes themselves. Therefore, as long as the taste of the store's dishes is good, and the packaging design and details are relatively improved, you will clearly find that there will be positive reviews about the packaging in the positive reviews from time to time, and over time, these reviews will gradually increase the store's order conversion rate and rating.

相反，如果你的店铺收到的差评有一半是因为包装不当而导致的话，老板就要认真考虑更换包装了，有时就是这些细节决定了你外卖店铺的成败。

On the contrary, if half of the negative reviews your store receives are due to improper packaging, the boss should seriously consider changing the packaging. Sometimes, these details determine the success or failure of your food delivery store.